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Non-Tech : Iomega Thread without Iomega
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To: Ken Pomaranski who wrote (7403)2/17/1999 5:03:00 PM
From: Jim Welsh  Read Replies (1) of 10072
 
. <<Doesn't address the MAJOR drawback of CLIK!--> Cost for the OEM to include... !>>

Ken,

While you would seem to make some sense here, there seems to be one consideration that you and the other bears (and even some bulls) overlook--and that would be Iomega's market research. One of the things that made the Zip such a success was that that they produced a product for which their market research told them there was a demand. With that in mind, I have a hard time believing that Iomega is producing Clik! in a market vacuum. I have to believe that they went forward with this product as a result of their market research and as a result of encouragement from potential OEM's. They wouldn't produce this product if they didn't believe there was a demand for it. If this product fails, I don't think it will be because of lack of demand (at least for the concept), but rather that something better may come along before Clik! is fully accepted.

On another completely unrelated note, can someone tell me what a "Zip-file" is. I assume this has nothing to do with a Zip drive or disk (because the Zip file lacks the trademark). Is there any relationship between the two "zips" at all? If not, why isn't there some name infringement?

Jim W.
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