News.....
GOCA.com Announces Online Banner Ads as [.23510]
Effective as Television Ads and Expects an Increase in E-commerce
Revenues of Another 50% Over January
Business Editors/Advertising Writers/High-Tech & Interactive
Writers
NEW YORK--(BUSINESS WIRE)--Feb. 17, 1999--Go Call Inc. (OTC
BB:GOCA) Wednesday announced that Ipsos-ASI, the worldwide leader in
advertising market research for both television and the Internet,
released a new research study indicating that online banner
advertisements are as effective as television advertisements in their
ability to significantly increase consumer awareness of brands.
According to the research, the recall level of an online banner ad
is equivalent to that of a television ad when measured for immediate
recall, the industry norm for online advertising. The data shows
that 40% of the respondents who view a static online banner ad will
remember it, as compared to 41% of those who view a 30-second
television commercial. Myer Berlow, AOL's (NYSE:AOL), senior vice
president for Interactive Marketing, said: "Not only is this the first
major research study in which TV and online have been looked at using
parallel methodology, it begins to answer one of the most
frequently-asked questions among advertisers as to whether the online
medium is an effective way to market their brands."
Based in Norwalk, Conn., Ipsos-ASI is one of the largest and longest
established market research organizations in the country specializing
in advertising research. Founded more than 30 years ago, ASI has
remained in the vanguard of advertising research by continuously
pioneering the development of new and innovative methodologies for
measuring and evaluating audience response.
Go Call's advertising division, Go Banner Ad.com,
(www.gobannerad.com), now has an advertising network of more than
6,000 web sites. Link Exchange Inc., a direct competitor of Go
Banner Ad.com, was recently acquired by Microsoft Corp.
(Nasdaq:MSFT) for $250 million. Other competitors include Double
Click (Nasdaq:DCLK) and 24/7 Media (Nasdaq:TFSM).
In addition, Go Call's E-commerce division which processes
transactions for the Go Casino, (www.gocasino.com), has experienced
record wagering revenues of more than $4 million since its inception,
on Sept. 11, 1998. A 50% increase in wagering revenues, over the
month of January, is expected for the month of February.
Gaming research analysts predict on-line gaming to become a $25
billion market by the year 2002. Go Call is following the success of
its competitors within the Internet gaming market, which include
Cryptologic Inc. (TSE:CRY.TO), GLC Limited (Nasdaq:GLCCF), Starnet
Communications International Inc. (OTC BB:SNMM), and GIC Global
Corp. (OTC BB:GGNC), Atlantic International Entertainment Ltd. (OTC
BB:AIEE), Cybergames Inc. (OTC BB:CYGA), IGN Internet Global Network
Inc. (VSE:IGN), (OTC BB:IGINIF) and Global Games Corp. (OTC
BB:GLOW).
Go Call is also in the final developmental stages with INDEXUS(TM)
(www.indexus.com), a comparison-shopping search engine. INDEXUS(TM)
is a cross between an Internet portal, similar to Yahoo (Nasdaq:
YHOO), Excite (Nasdaq:XCIT), Lycos (Nasdaq:LCOS) or Infoseek
(Nasdaq:SEEK) and a shopping network such as Amazon (Nasdaq:AMZN),
E-Bay (Nasdaq:EBAY), Dell Computer Corp. (Nasdaq:DELL),
Ticketmaster Online (Nasdaq:TMCS), Bid.com Inc. (TSE:BII.TO),
Onsale Inc. (Nasdaq:ONSL), Ubid Inc. (Nasdaq:UBID) or USA Network
Inc.'s (Nasdaq:USAI) Home Shopping Network. Once development is
completed, online shoppers will be able to compare prices on over
30,000 different items and purchase goods in their own local area,
including refrigerators, stereos, computers, cars and airline
tickets.
The statements in this news release may contain forward looking
statements within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Exchange Act of 1934 and are subject to
the safe harbor created by these sections.
--30--LES/la* JAP/la
CONTACT: Go Call Inc.
Ian Smith, 519/651-2121
iansmith@goca.com
www.goca.com
KEYWORD: NEW YORK
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET
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Feb-17-1999 15:55 GMT
Symbols:
US;GOCA
Source BW Business Wire
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