I'm still pretty amazed PMA even got into CompUSA. Usually a publisher needs a pretty established reputation even to get onto their shelves. Maybe the big INC. on the front helped. Hindsight is always easy, but even though in my CompUSA PMA was in the right spot next to Windows on Wall St., it was just unimpressive like has already been posted as a reason for being discontinued. My thought at the time was that it reminded me of Apple's EWorld (I think that was the name), which was also a little caricature of a small town. I didn't think there was any problem with the image and the company's approach, but it wasn't enough to sell itself. People were already talking of advertising then, so I (foolishly) assumed BNEZ and CompUSA must have had some kind of longer-term agreement about shelf placement first and ads a month or two later. Apparently that was wrong. These dinosaurs always were and still are merciless.
I think there's a bit of hope since BNEZ has now said CompUSA will reconsider the software after its repackaged. That's something most developers wouldn't have a shot at. I hope the company wasn't grasping when they said that.
As a reaction to what others have said, I also don't think it was the job of investors to either reposition the product on the shelf, or even to buy it for that matter.
I also agree with MoneyBaggs that the world of individual investing has taken on such a strong online presence, that placement here is much more crucial than in these superstores. If the product had hit with a coordinated ad campaign, that would have been great, but I still think the target numbers can be reached online,,,
Chip |
