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Non-Tech : E*Trade (NYSE:ET)
ET 16.800.0%3:59 PM EST

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To: EyeDrMike who wrote (5249)2/17/1999 9:26:00 PM
From: let  Read Replies (1) of 13953
 
MER is only offering online trading to a small percentage of their customers. NOT all their accounts.

IMO they fear online trades, they have too many employees and too much brick and mortar. Not to mention the new competition from net brokerages entering the forbidden Investment Banking business. This reduces profits and current margins as well as provides stiff competition.
They will never buy an online firm like EGRP and pay the expensive market cap. It is too dilutive to their stock.

I will look for the article and post the url here if I can find it.

Let
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