REW and freak! (is that one ! or two !! ?),
I learned a new word.
synergism, n., the simultaneous action of separate agencies which, together, have greater total effect than the sum of their individual effects
e.g., Client, Signature Group has a service to sell:
Needs to outsource teleservices to implement sales; hires TSIG (or, the Artist formerly known as TSIG) for teleservices.
Needs catchy sales pitch to whet public appetite; hires the co. formerly known as TSIG to implement a MyCard advertising and hook'em campaign.
Needs to upgrade web site in a big hurry for anticipated swell in demand; hires you-know-who to handle the job.
Synergism. Noun. Can you say it with me. A great word. The parts, combined, have a greater total effect.
Marty said, "conglomerate", the other day. We're creating a synergistic conglomerate. "Sure, we can do that for you, but have you thought ahead, you'll need this, and this.... "We can do that, too."
Think about it.
Regards, TS |
