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Technology Stocks : Internet Analysis - Discussion

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To: MaryinRed who wrote (193)	2/18/1999 12:44:00 AM
From: Chuzzlewit	Read Replies (1) of 419

Mary, it seems to me that we've strayed a bit from the point of the thread: how do you value an internet company. I'm a bit confused by your insistence on looking at those old marketing standbys: spread and reach. Of course, they are now replaced with the new magic word, eyeballs. Now that seems to me to be a perfectly logical basis for setting advertising costs, but how does all of that translate into the bottom line. Put another way, there seems to be a major disconnect between the capitalization/eyeball and the cash flow. Can you fill us in on the missing portions? TTFN, CTC

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