Gillette (G) - Even Buffett Justify This One Message Board

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Non-Tech : Gillette (G) - Even Buffett Justify This One

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To: LAWRENCE C. who wrote (481)	2/18/1999 9:41:00 AM
From: Rainy_Day_Woman	Read Replies (1) of 684

very on target sales beginning this quarter outside the USA Mach3 should make G big $$$$$ Friday February 12, 6:30 pm Eastern Time Gillette says Mach3 user retention rate 74 percent BOSTON, Feb 12 (Reuters) - Gillette Co.(NYSE:G - news) said on Friday that three months after buying a Mach3 razor, 74 percent of customers had used the expensive razor for their last shave - in line with Gillette's expectations. Boston-based Gillette, which launched Mach3 last year after seven years and $1 billion in development, said 90 percent of Mach3 users who had bought new blades three months after buying a Mach3 handle had bought Mach3 blades. Seven months after its U.S. launch, Mach3 razor handles are outselling the number-two brand, Gillette's Sensor, by nearly 10-to-1 in the United States, Gillette said. Gillette said the Mach3 is the top-selling razor in each of the 16 European markets where it has been introduced. In the first three months of this year, Gillette planned to begin selling Mach3 in Latin America, Australia, South Africa, and parts of Asia.

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