Internet Company with Casino Kicker
Feb. 17, 1999--Go Call Inc. (OTC BB:GOCA) Wednesday
announced that Ipsos-ASI, the worldwide leader in advertising
market research for both television and the Internet, released a new
research study indicating that online banner advertisements are as effective
as television advertisements in their ability to significantly increase
consumer awareness of brands.
According to the research, the recall level of an online banner ad is
equivalent to that of a television ad when measured for immediate
recall, the industry norm for online advertising. The data shows that
40% of the respondents who view a static online banner ad will remember
it, as compared to 41% of those who view a 30-second television
commercial. Myer Berlow, AOL's (NYSE:AOL), senior vice president for
Interactive Marketing, said: "Not only is this the first major research
study in which TV and online have been looked at using parallel
methodology, it begins to answer one of the most frequently-asked
questions among advertisers as to whether the online medium is an
effective way to market their brands."
Based in Norwalk, Conn., Ipsos-ASI is one of the largest and longest
established market research organizations in the country specializing
in advertising research. Founded more than 30 years ago, ASI has
remained in the vanguard of advertising research by continuously
pioneering the development of new and innovative methodologies for
measuring and evaluating audience response.
Go Call's advertising division, Go Banner Ad.com, (www.gobannerad.com),
now has an advertising network of more than 6,000 web sites. Link
Exchange Inc., a direct competitor of Go Banner Ad.com, was recently
acquired by Microsoft Corp. (Nasdaq:MSFT) for $250 million. Other
competitors include Double Click (Nasdaq:DCLK) and 24/7 Media
(Nasdaq:TFSM).
In addition, Go Call's E-commerce division which processes transactions
for the Go Casino, (www.gocasino.com), has experienced record wagering
revenues of more than $4 million since its inception, on Sept. 11,
1998. A 50% increase in wagering revenues, over the month of January,
is expected for the month of February.
Gaming research analysts predict on-line gaming to become a $25 billion
market by the year 2002. Go Call is following the success of its
competitors within the Internet gaming market, which include
Cryptologic Inc. (TSE:CRY.TO), GLC Limited (Nasdaq:GLCCF), Starnet
Communications International Inc. (OTC BB:SNMM), and GIC Global Corp.
(OTC BB:GGNC), Atlantic International Entertainment Ltd. (OTC BB:AIEE),
Cybergames Inc. (OTC BB:CYGA), IGN Internet Global Network Inc.
(VSE:IGN), (OTC BB:IGINIF) and Global Games Corp. (OTC BB:GLOW).
Go Call is also in the final developmental stages with INDEXUS(TM)
(www.indexus.com), a comparison-shopping search engine. INDEXUS(TM) is
a cross between an Internet portal, similar to Yahoo (Nasdaq: YHOO),
Excite (Nasdaq:XCIT), Lycos (Nasdaq:LCOS) or Infoseek (Nasdaq:SEEK) and
a shopping network such as Amazon (Nasdaq:AMZN), E-Bay (Nasdaq:EBAY),
Dell Computer Corp. (Nasdaq:DELL), Ticketmaster Online (Nasdaq:TMCS),
Bid.com Inc. (TSE:BII.TO), Onsale Inc. (Nasdaq:ONSL), Ubid Inc.
(Nasdaq:UBID) or USA Network Inc.'s (Nasdaq:USAI) Home Shopping
Network. Once development is completed, online shoppers will be able
to compare prices on over 30,000 different items and purchase goods in
their own local area, including refrigerators, stereos, computers, cars
and airline tickets.
The statements in this news release may contain forward looking
statements within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Exchange Act of 1934 and are subject to the
safe harbor created by these sections.
CONTACT: Go Call Inc.
Ian Smith, 519/651-2121
gocallinc.com |
