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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ)
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To: Zebra 365 who wrote (18919)2/18/1999 7:59:00 PM
From: VLAD  Read Replies (1) of 23519
 
Zebra,

I really liked the Bob Dole commercial for ED I saw today on TV. IMO it was geared towards getting men to see their doctor for help. IMO it is free advertising for Vivus and MUSE but if it gets men to admit to their problems and go to the doctor, it wont help us any if the PCP is unaware of MUSE. If Vivus has no partner for the near future they can help themselves by doing a little marketing to the PCP. Not only via a mailing as I suggested earlier but it wouldn't hurt to do a few adds in the most popular md journals advertising a SAFE and LOCAL NON NEEDLE alternative to Viagra.

Currently the typical PCP who has a client that can not use Viagra will be offered a refferal to the urologist for needle therapy or perhaps a penile implant. If that is all that is offered, most of these guys will just accept their condition and do nothing else. If the PCP offers MUSE, I'd wager that 9 out of 10 men would be willing to give it a shot. I'd also wager that the same holds true with Viagra failures.

If in your survey less than 10% of the DOCTORS are unaware of MUSE then just think how little of the general public has ever heard of our product!

VLAD

PS Here is just a little something I bumped into while seeing if I could get you all that Bob Dole ED commercial on the Real Time Player: perkel.com
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