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Non-Tech : E4L, Inc. (NYSE: ETV)
ETV 13.99-0.9%Nov 18 4:00 PM EST

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To: Marty who wrote (941)2/18/1999 8:08:00 PM
From: out_of_the_loop  Read Replies (1) of 1080
 
Marty: The issue of fees is discussed by Lehman in the vcall interview. The fees are paid to NM, but the consumer gets items for free that are worth more than the value of the fee paid to NM. NM barters advertising for the free goods given away.

They are going to get traffic by giving TV callers free 3-month trial memberships. Check out www.vcall.com.

The bottom line is the bottom line, I guess.
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