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Technology Stocks : Qualcomm Incorporated (QCOM)
QCOM 171.57-3.5%12:37 PM EST
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To: J.B.C. who wrote (23074)2/19/1999 9:44:00 AM
From: Jeff Vayda  Read Replies (1) of 152472
 
All: a recap from New Orleans - positive spin on the Q's effort to get the name out. A very good use of ad dollars. Lots of disposable income in New Orleans this time of year.

Jeff Vayda

(http://www.telecomweb.com/VIP/pubs/pcs/current.htm#A1)

NEW ORLEANS-I don't how they managed it from a logistical standpoint, and I don't know what they were thinking, but CTIA's decision to hold Wireless '99 in New Orleans the week before Mardi Gras put an entirely new twist on the old trade show circuit.

You Forgot To Put Logos On The Strippers: The most ubiquitous marketing presence in New Orleans, hands-down, was Qualcomm Inc. [QCOM]. Under no illusions about where people would be found, Qualcomm blanketed the city with billboards, and that was just the beginning. If you took a taxi somewhere, your receipt was a Qualcomm ad. Every hotdog vendor in the Quarter had a Qualcomm umbrella. Qualcomm signs adorned balconies and the fronts of horse-drawn carriages. They didn't paint logos on the dancers in the Bourbon St. strip clubs-or at least that's what I'm told-but they had everything else covered. It was a horribly indiscriminate, carpet-bombing style of marketing. Every drunken college freshman in four states is now scratching his head and wondering who the hell Qualcomm is. But by God, they got the name out there.
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