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Technology Stocks : Modem Media . Poppe Tyson (Nasdaq: MMPT)

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To: go_bucks who wrote (394)	2/19/1999 11:18:00 AM
From: Hari Abhyankar	Read Replies (1) of 821

Here is some DD on KTWO that was not put out in company PRs New clients: 1. UsAccess Bank k2design.com 2. VarsityBooks.com I cannot post the article, but I'll provide a reference, you can purchase it at: northernlight.com (in the full article you will see that K2 is VarsityBook.com's agency of record for this effort) search: +k2 +varsity +design ------- Title: VarsityBooks woos college market with a high-profile ad campaign Summary: District-based VarsityBooks.com, an Internet-only retailer of college textbooks, has begun a national advertising campaign that will appear in places such as Microsoft's Sidewalk Internet site and "Loveline," a popular youth-oriented talk show on MTV. The campaign is part of an effort by Varsity to increase its profile beyond its East Coast roots. The company now offers book lists for 58 schools, with only a handful west of the Mississippi River, though it also sells popular titles used by hundreds of other institutions. The campaign is not aimed against mainstream on-line competitors, such as amazon.com and Barnes & Noble. Source: The Washington Times Date: 19990111 Price: $2.95 Document Size: Very Short (750 words) Document ID: BM19990112010052306 Citation Information: 2; Vol. 13-06; D;BUSINESS TIMES;ADVERTISING AND MEDIA Section Author(s): Eric Fisher Document Type: Article About Lynn Fantom (new CEO) 1. Reference from northernlight.com do a powersearch using the following info, I believe that it is the 3rd article that comes up. Words anywhere: +k2 +design Start date 1/1/99 Title: Fantom welding direct marketing, interactive at K2 Summary: K2 Design gets new president-CEO in Lynn Fantom, who will head the agency's efforts to focus Web strategy and align it with direct marketing precepts Source: Advertising Age Date: 25-Jan-1999 Price: $3.00 Document Size: Very Short (502 words) Document ID: CK19990202010003135 Subject(s): north america; united states; all company; corporate strategy; all agency; all media; direct mail; general agency; interactive; online Business & professional services; Direct mail advertising; Advertising on the World Wide Web; Management science; Advertising & public relations Citation Information: (ISSN: 0001-8899) Vol. 70 Iss. 4 Pg. 46 Author(s): Jennifer Gilbert Document Type: Articles & General info 2. Link mentions Lynn Fantom ameritech.com:1080/news/releases/nov_1996/14_02.html 3. Lynn Fantom's past accomplishments I can't post this due to copyright reasons but let me say that it will be well worth the trip to the local library: In essence it summarizes how Ms. Fantom turned Lowe direct around, the types of decisions that she made , and a glimpse into the revenue potential that she brings to K2. Alternately you can purchase the article at northernlight.com type: +lynn +fantom (in the search area) the article is titled: "The Lowdown on Lowe Direct" ----- Title: The Lowdown on Lowe Direct Summary: Lowe Direct wins over $25 mil in new billing from client concerns such as Ameritech and Sun Microsystems Source: Direct Date: Dec-1997 Price: $3.00 Document Size: Very Short (364 words) Document ID: CK19980701300048998 Subject(s): north america; united states; all company; orders Business & professional services; Industry information Citation Information: (ISSN: 1046-4174) Vol. 9 Iss. 16 Pg. 80 Document Type: Articles & General info Other: 1. k2design.com 2. internetMCI Web Site Hosting and Design Services mci.com 3. From PCWorld pcworld.com.ph 4. From Microsoft's SmallBiz magazine: Jan 15-31, 1999 microsoft.com 5. A page on K2's Bell Atlantic ISDN campaign narrative.co.jp

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