To all- the new co. is as now unnamed. Goto http:/www.biz.yahoo.com/bw/990217/ma_cmgi_1.html for news release on subject. Chief competitor is Broadcast.com that has been in this area for 3 years. We will start with twice as much initial investment ($100 million) as Broadcast started with.
Plus we will have a top well experienced CEO to head our efforts. CMGI will mix in our other companies to propell this new development along.
Adsmart(to get those targeted ad revenues),Blaxxun( to incorporate 3-d),Boston financial ( to fund these net cos.),Hollywood( to go after special event video feeds),Magnitude and Reel( to put audio on line),Open market ( to develop e-commerce),Planet direct( to engage lots of people to get them to use on stream videos),Saleslink ( to direct e-commerce efforts),Thing world( special events,sports,etc.)
Remember that broadcast did 16,000 events in 1998 using on line video. Shortly,we will have the net connected to larger tv's like deals,not just small monitors,and the video on the net will become more like tv and not so jerky. Look at half time ad during super bowl that generated 1.5 million hits to watch Victoria's secret video on web ad.
Now goto the future a little, think about buying some sort of product,shortly you will have the ability to punch up a 10 minute video feed by an expert ,shown on your flat 48 inch tv on the wall, what will mean to sales?
Outstanding.
DAVE DICKERSON |
