Apple To Mirror Sony For Growth - Jobs (by including digital video and audio editing features in its computers)
newsbytes.com
18 Feb 1999, 9:10 PM CST
By Martyn Williams, Newsbytes.
TOKYO, JAPAN,
Apple Computer Inc. [NASDAQ:AAPL] plans to
follow the lead of Sony Corp. [TOKYO:6758] and
establish a strong brand image for its line of
products to achieve growth, Apple interim chief
executive officer Steve Jobs said in an interview with Japan's
Nihon Keizai Shimbun newspaper.
In addition, he said the company plans to follow Sony's
strategy in the personal computer sector and develop
machines that can be easily integrated with consumer
electronics and household appliances. Sony's VAIO range of
computers boast several interfaces for connecting the
machines to audio and video equipment and come with
home-editing software preinstalled.
Apple already has a lead in the domestic networking sector
after its Firewire high speed digital network technology was
adopted by the Institute of Electric and Electronic Engineers
as the basis for IEEE1394, a digital home network standard
that is fast gaining acceptance among consumer electronics
makers.
Jobs is in Japan for the MacWorld Expo trade show and
announced in his keynote address on Thursday that the
launch of the new iMac computer in Japan has been a
success. He said 46 percent of units sold between October
and December 1998, the machine's first three months on
sale, were to first time computer users and a further 16
percent were to people who previously used Windows based
machines. The company did not divulge the number of
machines sold.
Reported By Newsbytes News Network,
newsbytes.com
21:10 CST
(19990218/WIRES ASIA, PC, BUSINESS/APPLE/PHOTO)
Copyright (c) Post-Newsweek Business Information, Inc. All
rights reserved.
|
