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Technology Stocks : Dell Technologies Inc.

DELL 133.18

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To: Lizzie Tudor who wrote (103159)	2/19/1999 6:45:00 PM
From: jim kelley	Read Replies (1) of 176387

Michelle, I agree that it takes away from focus on the net but novice consumers can get the retail experience they want. You are an experienced technologist and do not need this mediate process. Also some experienced people like to go to a store and look at what they are going to buy. The kiosk idea has merit. The problem is there has to a knowledgeable person in the store to help the customer. Usually there is not one available when needed. I suspect the kiosk idea flops more than succeeds. The Country Store concept makes sure there is a GTW salesperson available at BTO point of entry with sample merchandise. GTW does not have to worry about " bait and switch" or competing against the other PC companies with promotional bonuses and kick backs. The country stores cost about 600K a piece. Regards, Jim Kelley

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