With all this talk about an internet marketing campaign, I found this interesting.
biz.yahoo.com
NEW YORK--(BUSINESS WIRE)--Feb. 17, 1999--Go Call Inc. (OTC BB:GOCA - news) Wednesday announced that Ipsos-ASI, the worldwide leader in advertising market research for both television and the Internet, released a new research study indicating that online banner advertisements are as effective as television advertisements in their ability to significantly increase consumer awareness of brands.
According to the research, the recall level of an online banner ad is equivalent to that of a television ad when measured for immediate recall, the industry norm for online advertising. The data shows that 40% of the respondents who view a static online banner ad will remember it, as compared to 41% of those who view a 30-second television commercial. Myer Berlow, AOL's (NYSE:AOL - news), senior vice president for Interactive Marketing, said: ''Not only is this the first major research study in which TV and online have been looked at using parallel methodology, it begins to answer one of the most frequently-asked questions among advertisers as to whether the online medium is an effective way to market their brands.''
Come on, BNEZ, let's see some advertising. |
