DaiS,
astra.com
astra.com
Correct my math if it is wrong:
Astra had 1998 MUSE sales totaling 86 million Swedish Kronars
86M Kronars equals about 6.6M lbs Sterling
1 pound Sterling = $1.66 US
So Astra had 1998 MUSE sales of approximately $11M. Not too shoddy considering that England was the only country Astra sold to until the third quarter 1998 when Astra launched MUSE in Sweden, Switzerland, Brazil and Argentina. If Astra could make $11M marketing to only 3 European countries, they should be able to show strong sales as they launch MUSE in the other 12 EU countries.
Janssen actually controls most of the technically European market since they hold marketing rights to the old Eastern block nations and the old Soviet Union countries and Turkey. Here is a list of the non EU countries composing Europe and their respective populations:
Country/population in thousands
1)Russia/146,861
2)Turkey/64,568
3)Ukraine/50,125
4)Poland/38,607
5)Romania/22,396
6)Serbia-Montenagro/10,526
7)Belarus/10,409
8)Czech Republic/10,286
9)Hungary/10,208
10)Switzerland/7,260-already launched-in Astra's teritory
11)Slovakia/5,393
12)Maldova/4,458
13)Croatia/4,672
14)Norway/4,420
15)Turkmenistan/4,298
16)Lithuania/3,600
17)Bosnia&Herzegovina/3,366
18)Albania/3,331
19)Latvia/2,385
20)Macedonia/2,009
21)Slovenia/1,972
22)Cypress/749
23)Malta/379
24)Andora/65
25)Monaco/32
26)Liechtenstein/32
27)Gilbraltar/29
28)SanMarino/25
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Total Non European Union population = 412,461,000
Total European Union population = 373,815,000
Total Europe population = 786,276
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