Straight Up,
There's more to this than meets the eye. NuSkin has a significant direct person-to-person sales forces. Portico would be a natural. Mobile sales force.
I once went to one of these NuSkin meetings. Had no earthly idea what it was. A friend of mine's wife was a distributor, so I went. It's a tupperware, multi-distributional sales channel sort of thing:
nuskin.net
Beginning with $5,000 of start-up capital, Roney, Tillotson and several associates founded Nu Skin in June of 1984 with 12 personal care products. Beginning sales were brisk. Many crowded into Roney's living room with empty tupperware containers and baby food jars to spoon out samples of the new premium personal care products. Nu Skin opted to distribute its products through person-to-person marketing since it is difficult to convey the superior attributes of products while sitting on store shelves. In this way, a trained sales force can educate consumers about the unique benefits of Nu Skin products.
Since 1984, Nu Skin has left Roney's living room and raced across the globe. With products licensed in 27 countries, Nu Skin is a rapidly growing network marketing company with more than 500,000 distributors worldwide.
"Our goal is to become the largest direct selling company in the world," asserted Steven J. Lund, president and chief executive officer.
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Now they are buying Big Planet a direct person-to-person distributor of high tech products. Hey, geeks have bad skin! Go figure!
stephen
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