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Strategies & Market Trends : The Art of Investing

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Dec 26 4:00 PM EST

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To: Sun Tzu who wrote (442)	2/21/1999 1:10:00 PM
From: Michael G. Potter	Read Replies (2) of 10713

I recently was at a training get together for my company. There was a very interesting talk about investor relations. The talk focussed on marketing our stock to various mutual funds and pension funds. I knew that there was much more to good investor relations than answering shareholder questions, but the talk opened my eyes even wider. Good investor relations is targeted marketing. I also listened in to a few other CC's this earnings season. It is very obvious that some stocks (3dfx) have very junior analysts assigned to them with weak and uninformed questions being asked. I listened in on BTGC's CC. What a huge difference in the quality of the questions. They were product and customer specific, and they also showed a very good understanding of BTGC's competition. I think I'll add the quality of the CC's as another factor to consider when choosing an investment. Michael

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