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Technology Stocks : America On-Line (AOL)

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To: Rusty Johnson who wrote (5400)2/22/1999 8:13:00 AM
From: John Carragher  Read Replies (2) of 41369
 
Advertising
AOL Pitches CompuServe Unit
As Upscale Niche in Cyberspace

By THOMAS E. WEBER
Staff Reporter of THE WALL STREET JOURNAL

The grand old man of cyberspace is getting a facelift.

CompuServe Monday will unveil a major makeover of its online offerings,
aiming to pitch itself to advertisers as an elite and upscale corner of the
Internet rather than a stagnant unit of giant America Online, which bought
the company early last year. Visitors will be greeted by sleeker, jazzier
screens. E-mail will be simpler to use. CompuServe's extensive business
and financial news will be reorganized to make it easier to find.
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