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02/22/99-
Seat-belt campaign takes graphic turn
Vince and Larry, the television crash-test dummies who smashed through windshields for 15 years to persuade viewers to buckle up, are retiring. Frustrated that a third of Americans still don't wear seat belts, the Department of Transportation is hoping to shock drivers into buckling up with a more gruesome television campaign to begin next month. Instead of using comic dummies that dust themselves off after a crash, the spots feature live actors in simulated collisions. The television ads are the latest tactic in a rejuvenated seat-belt campaign that stalled in the mid-'90s. After years of climbing, the percentage of Americans who use seat belts has leveled off at about 68%.
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