NEWS........INTXA
To: Aloha Mike (111 )
From: Tom Hua Monday, Feb 22 1999 8:08AM ET
Reply # of 113
Mike, this should bode well for INTXA today.
Regards,
Tom
Monday February 22, 6:59 am Eastern Time
Company Press Release
Interiors, Inc. Taps GeoCities to Drive
Traffic to New Web Site
Traffic to be Driven to interiors.com Web Site Through Direct Target
Marketing
MT. VERNON, N.Y.--(BUSINESS WIRE)--Feb. 22, 1999-- Interiors, Inc. (NASDAQ: INTXA
- news), a leading designer, manufacturer and distributor of decorative accessories for the home,
today announced that it has signed an agreement with GeoCities (NASDAQ: GCTY - news), the
world's largest and fastest-growing community of personal Web sites, to launch a major Internet
advertising campaign.
The campaign is designed to drive traffic to Interior, Inc.'s new World Wide Web site located at
www.interiors.com, which is currently under construction. The campaign aims to leverage GeoCities'
tremendous reach and consumer traffic to firmly establish the Interiors brand on the Internet.
According to Media Metrix, GeoCities is the third most-trafficked site on the Internet.
GeoCities.com generates more than 1 billion page views and over 19 million unique visitors every
month.
''The future is here. Consumers are quickly embracing the Internet to make their important
purchases,'' said Max Munn, President and CEO of Interiors, Inc. '' Our firm is well positioned to
take advantage of this emerging market for sales of home furnishing and decorating products, as well
as art. Our new Web site is convenient and easy to use -- we think it should increase our market
share and grow incremental revenue,'' said Munn. According to industry estimates, e-commerce
sales soared to more than $13.0 billion in 1998, with potential of growing to hundreds of billions of
dollars of revenues over the next few years.
GeoCities, which hosts over 32 million pages of its members personalized Web content, is the ideal
location from which to launch the interiors.com advertising campaign. Through its uniquely designed
network of connected cyber-communities, GeoCities will target only interest-specific audiences in
order to attract the maximum number of visitors and potential customers to interiors.com.
Accordingly, banner advertisements will be prominently placed in communities pertaining to home
decorating, art, lighting, design, and interiors, as well as within the GeoCities Shopping Center. Each
banner will target a specific audience of consumers who are interested in decorative accessories.
Max Munn, further commented ''I am extremely excited that we will be launching the advertising
campaign for our interiors.com Web site on GeoCities. In a very short period of time, GeoCities has
developed a strong sense of loyalty among its 3.5 million members, while offering them a seemingly
endless array of topical areas that people of all backgrounds can come to and explore and express
their own individual motivations and interests. Advertising on GeoCities offers us a great opportunity
of attracting the largest number of motivated visitors to our Web site, specifically people who are
interested in decorative accessories. Soon to be completed, interiors.com will be one of the largest
sites of its kind available on the Internet, offering consumers a complete collection of coordinated
and designed home decorating accessories, including lighting products, framed art, framed mirrors,
metal sculptures and silk floral arrangements. GeoCities represents the perfect address for us to
introduce interiors.com on the World Wide Web.''
''We believe Interiors, Inc. has chosen GeoCities as the springboard for its advertising campaign
because we can deliver the most important commodity on the Internet: qualified customers,'' stated
Michael Barrett, GeoCities' Senior Vice President, Advertising Sales & Strategic Partnerships. ''We
are thrilled to help this outstanding company become an even stronger brand with a landmark
presence on the Internet.''
About Interiors, Inc:
Interiors, Inc. designs, manufacture's and markets a wide range of quality decorative accessories,
with more than 5,000 products for the home furnishings industry. The company's strategic plan is to
continue its growth as a leading ''single-source'' provider of decorative home furnishing accessories
through acquisition and internal growth. Following the completion of several previously announced
acquisitions, annualized pro-forma revenues will have increased during the last ten (10) months from
approximately $6 million to more than $140 million.
About GeoCities:
Based in Marina del Rey, Calif., with offices in London, New York and San Francisco, GeoCities is
the world's largest and fastest-growing community of personal Web sites on the Internet. Over 3.5
million GeoCities Homesteaders have created over 32 million pages of personalized content. In
October 1998, the GeoCities site generated more than 1.6 billion page views, according to Nielsen
I/PRO, and in December 1998, the site attracted 19 million unique visitors and is ranked the third
most trafficked site on the Internet, according to Media Metrix.
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