Ampex Corporation (AEXCA) Message Board

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Technology Stocks : Ampex Corporation (AEXCA)

AMPX 8.270

-3.2%

2:56 PM EST

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To: B. A. Marlow who wrote (5696)	2/22/1999 1:42:00 PM
From: flickerful	Read Replies (1) of 17679

BAM.... advertising age correct, the 25-Jan-1999 issue. i was struck by the cpms as well, but also by their emphasis on non-static spots. granted, their rate card may well sell way off, but such is the case with all advertising media; they will present to media buyers rates according to campaign frequencies, etc... and spot lengths, no doubt. but your point is well taken, compared to shrinking static impression costs, they have a wealth of opportunity here. jubimer noted some time ago the advantage of a captive audience applies on the net, perhaps even more dramatically. holding a surfer's attention for 15-sec videos...even for longer, is key . let me try to reconstruct my search and find the link.

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