Gary:
Skeeter is accurate about the A.S.P.s of PCs. To put it into layman's terms, two years ago, the average total PC sale ("out-the-door", including monitor,etc.) exceeded $2,000. Now of course, it is below $1,000 and the customer is carting more with him as he exits (printer, scanner, etc).
Some of the PC producers (Dell, especially) now include their sales of routers and servers in calculating ASP. As these are larger and more expensive machines, it makes the reported ASP look better.
While it is not yet officially confirmed by a Dataquest type organization, it is obvious that the PC industry did experience net negative revenues for 1998. By the way, this year will be MUCH worse.
Best, Earlie |
