Preview Travel Celebrates One-Millionth Transaction
One-Millionth Transaction Milestone Marks Significant Growth
SAN FRANCISCO, Feb. 22 /PRNewswire/ -- Preview Travel, Inc. (Nasdaq: PTVL - news), a leading online travel service, today announced that it recently processed its one-millionth travel transaction since launching its online reservations service in May of 1996. In recognition of this significant purchase, Preview Travel will reward the lucky customer with a $1,000 vacation package certificate.
''Preview Travel's one-millionth transaction is a result of the tremendous growth we've experienced and our dedication to providing consumers with the most useful and reliable online travel service,'' said Jim Hornthal, founder and chairman of Preview Travel.
Preview Travel has rapidly grown gross bookings from $20.3 million in 1996 to gross bookings of $200.1 million in 1998. The number of registered subscribers has increased from 700,000 at the end of 1996 to 6.4 million at the end of 1998. Forrester Research, an independent research firm, predicts that online leisure travel bookings will grow from $3.1 billion in 1998 to over $29 billion by 2003.
The One-Millionth Transaction
Preview Travel's one-millionth transaction was the purchase of an airline ticket by Jennifer Larkin of Baton Rouge, LA. ''The first time I used Preview Travel was just to check airfares, but now I purchase my travel on the site,'' said Larkin. ''Preview Travel is easy to navigate, I can use it any time of the day or night, and it has all the information I need.'' Jennifer will receive a $1,000 vacation package certificate in recognition of her purchase.
About Preview Travel
Preview Travel, Inc. is a leading provider of branded online travel services for leisure and small business travelers. It offers one-stop shopping for airline tickets, vacation packages, car rentals, hotels and cruises, as well as integrated access to travel information, merchandise, news and resources. Preview Travel has more than 6 million registered subscribers and reported gross bookings of $200.1 million in 1998. Preview Travel is one of the Top 50 Most Visited Web Properties according to Media Metrix (Dec. '98) and was ranked the Number One Online Travel Service by Gomez Advisors (Spring '99). The company operates its own award-winning Web site at www.previewtravel.com and the primary travel service on America Online at AOL keyword: previewtravel. In addition, Preview Travel provides the primary travel services on AOL.com, Excite, Lycos, Snap and USA Today.
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