AJ
You are obviously pre-occupied with current models of marketing
put forth by the likes of AMZN, CDnow and Buy.Com that are all
predicated on establishing name recognition (ie.BRANDING) through
expansion of domain through acquisition and direct marketing.
Such an approach is incredibly expensive as has been born out
on the balance sheets of the aforementioned competitors as not being
profitable now and in to the distant future
Plus such marketing strategies also don't retain customers
except through further reducing profit margins by reducing sales prices.
Take a look at buy.com for example. Buy.com is actually
selling goods at less than cost to attract and retain buyers.
Buy.com is attempting to make earnings via sale of on-line advertising
while at the same time using direct and very expensive marketing
costs like television advertising to direct eye balls to buy.com's site.
Take a look at CDnow as well. Direct costs of advertising and
the costs to "re"-advertise to retain customers are making
it difficult for CDnow to remain competitive with their pricing
since their marketing costs are so hyper-inflated.
Even look at AMazon, they are spending tremendous amounts of money to
expand and establish their name (Branding) and may take years,
if ever, to show a profit.
Now are these the types of e-tailers that you are suggesting that
TSIG should emulate?
AJ, you just don't get it...
Can't wait until TSIG contrarian marketing strategy
starts to make announcements with companies beyond just Kodak
and some of the other sports teams, charities, and organizations
already announced.
When other e-tailers understand the simplicity and
the beauty of TSIG third party marketing strategy and
the use of other already established company's branded
names on TSIG's cards directing traffic to TSIG's sites..
TSIG will have already been well established due to
the likes of Hwang, Gordon, Rich and are own like Marty,
Sam and Norm.
AJ...do you even understand the whole concept
of third party marketing? Do you understand how to direct
web traffic do e-tail websites through the use
of traditional and non-traditional means of marketing?
The most incredible thing about TSIG's strategy is that
it is "open" to investors to contribute much like
programmers contribute to open architecture software...
Very ...very ...amazing to say the least...
Anyway, in other words, AJ you haven't the
slightest clue about what you're talking about....
Then again you never do.
Sincerely,
ztect (spelling not checked)
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