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Strategies & Market Trends : Prosoft Software (POSO)
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To: Robert G. Hanah who wrote (77)2/23/1999 10:04:00 AM
From: Milk  Read Replies (2) of 90
 
Coverage initiated; Buy rating, $10 target:

Tuesday February 23, 9:13 am Eastern Time
Company Press Release
SOURCE: First Financial Investment Securities, Inc.

First Financial Investment Securities Initiates Coverage of ProsoftTraining.com

DALLAS, Feb. 23 /PRNewswire/ -- The following is being issued by First Financial Investment Securities, a member of the National Association of Securities Dealers, CRD number 40418:

First Financial Investment Securities analyst Chris Adams has initiated coverage of Austin-based ProsoftTraining.com (Nasdaq: POSO - news) with a recommendation of a Buy with a 12 month price target of $10 per share. Prosoft is a leading Internet/Intranet skill-training provider that provides comprehensive Internet skills curriculum and vendor-neutral Internet skill certification programs. The Company's flagship product is the Certified Internet Webmaster (CIW) certification that creates the professional skills required to develop and implement e-business solutions.

Prosoft has recently restructured their business model and a new management team has been in place for a year. The Company has switched from being a vertically integrated supplier of their courseware to a wholesaler of their courseware to major third party training companies. We expect the IT training and certification market for Internet skills to grow rapidly and Prosoft is strategically positioned to take advantage of this market segment.

For more information contact Chris Adams, Equity Analyst, or Noel Bustamante and Bill Ballinger, Managing Directors of Institutional Sales at 888-522-5929.

SOURCE: First Financial Investment Securities, Inc.

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