ZuluGroup.com (ZULU/ESVS)-Ecommerce & Internet Advertising Message Board

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Microcap & Penny Stocks : ZuluGroup.com (ZULU/ESVS)-Ecommerce & Internet Advertising

ZULU 0.0001000

-50.0%

Mar 7 3:00 PM EST

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To: PartyTime who wrote (1207)	2/23/1999 4:37:00 PM
From: Jon Tara	Read Replies (2) of 2003

PT, I checked the PRNewsWire site, and the heading is there on the site. PR Newswire doesn't make-up headlines - they are supplied by the customer. You supply them with the copy, you give them money, they release it. Period. No editorial involvement or responsibility. Reuteurs, etc. are of course free to add their own headings and make editorial changes when they use a PR as the basis for a news story. PRs that are passed-on as-is, with attribution to the agency, are usually not changed. Many online services (for example the online Wall Street Journal) have separate areas for news and PR. In the PR section, they just copy the PR without changing it in any way.

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