ITGR + AMZN + AMEN
Integrity Incorporated Establishes Direct Selling Relationships With
Amazon.Com And Crosswalk.Com
PR Newswire - February 23, 1999 20:23
MOBILE, Ala., Feb. 23 /PRNewswire/ -- Integrity Incorporated (Nasdaq: ITGR) announced that it has established direct
selling relationships with Amazon.com(R)(AMZN) and Crosswalk.com(R)(AMEN), a Didax site, to sell its Christian music
products via the Internet.
Both sites previously obtained Integrity's music from distributors. Under the new agreements, the sites will obtain the products
directly from Integrity.
"As direct suppliers to Amazon.com and Crosswalk.com, we have opportunities to serve our customers better and improve
Integrity's margins," said P. Michael Coleman, Integrity's chairman, president and chief executive officer.
He added, "Not only is Amazon.com the leading Internet site for books and music, but it is also demonstrating its
commitment to Christian music with the addition of more titles from this genre. Crosswalk.com, a Didax site, is one of the
leading portal sites for the Christian community. These relationships with outstanding representatives of both electronic
commerce and Christian products provide growth potential for Integrity."
Integrity Incorporated is a leading producer and publisher of Christian music, including praise and worship, children's and
gospel. Its audio and video products are sold throughout the United States and in more than 140 other countries worldwide.
Some of the statements contained in this press release are forward-looking statements that involve a number of risks and
uncertainties. In addition to the factors discussed above, among the other factors that could cause actual results to differ
materially are: a reduction in the demand for and resulting sales of the Company's "Celebration Hymnal," a decrease in
consumer acceptance of the Company's new or existing products resulting in an increase in the rate of return on the Company's
products above current levels; a reduction in overall demand for Christian music products; further disruptions in the distribution
systems supporting the Company's retail sales; the disruption of the company's operations or sales efforts, especially those
utilizing the Internet, caused by the Year 2000 issue; and the risk factors listed from time to time in Integrity's SEC reports,
including, but not limited to, the report on Form 10-K for the year ended December 31, 1997.
SOURCE Integrity Incorporated
/CONTACT: Alison S. Richardson of Integrity Incorporated, 334-633-9000/
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