Internet brokerage in the U.S., will offer trading through a Palm Pilot :
"Discover Brokerage to offer wireless trading"
NEW YORK, Feb 23 (Reuters) - Discover
Brokerage, the online broker unit of
securities giant Morgan Stanley Dean Witter & Co. (NYSE:MWD - news), on
Tuesday said it would start offering wireless trading this spring.
The firm, the ninth-largest Internet brokerage in the U.S., will offer trading
through a Palm Pilot, a popular hand-held computer made by 3Com Corp.
(Nasdaq:COMS - news). The device, which carries a one-time price tag of
around $400 (including modem) plus a $70 monthly user fee, will enable
customers to trade, look up stock quotes, see stock charts, and check their
portfolios.
''People like to have instant access to quotes, trading and their portfolio,'' said
Discover Brokerage spokesman Rob Livingston.
Discover Direct is the first major Internet brokerage to offer a comprehensive
wireless trading service, including stock charts and portfolio look-up.
Jason Brown, a spokesman for New York software maker w-Trade
Technologies, said his firm has helped some small brokerages to offer wireless
trading through Palm Pilot and other wireless devices. The brokerages using the
technology include InvesTrade, R.J. Forbes, and Wall Street Discount Corp.,
Brown said.
Discover Direct is partnering with Aether Technologies of Owings Mills, Md.,
which sells wireless products and services. The brokerage will market the
service to ''several thousand'' Aether customers who now receive wireless stock
news and quotes but cannot yet trade, Livingston said, adding the firm eventually
hopes to sign up 10,000 to 15,000 Discover Brokerage customers.
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