Integrity Incorporated Enhances
Capabilities of Integritymusic.com
MOBILE, Ala., Feb. 23 /PRNewswire/ -- Integrity Incorporated (Nasdaq: ITGR - news)
announced that as part of its strategic commitment to the Internet, it added capabilities to
integritymusic.com, its web site to provide information and to sell its Christian music products
directly to consumers via the Internet.
''The explosion of electronic commerce in general and our own experience with Internet sales have
made on-line sales capabilities a strategic market channel for our direct-to-consumer business,'' said
P. Michael Coleman, chairman, president and chief executive officer.
He noted that since Integrity upgraded integritymusic.com last month, it has seen significant growth
in the number of visits to the site. Moreover, Integrity has experienced on-line demand for its
products on Amazon.com and Crosswalk.com as customers tap into the convenience of ordering
CDs and cassettes via the Internet.
Coleman said Integrity's new Internet team is evidence of its commitment to incorporating the
Internet in its day-to-day operations. ''The team operates at the highest level of the company, with
the direct involvement of our senior managers and the CEO. We have charged this team with
making sure our products are available to customers when and where they want them via the
Internet. We see the web store complementing the rest of our customer service initiatives and
continuing our growth in the growing Christian music market,'' Coleman said.
In 1998 Integrity moved up to second place in market share among all Christian music labels,
according to SoundScan's tracking of the CBA (Christian Booksellers Association) market. In
addition, it has strong general market sales through its relationship with Sony/Epic. A new addition
to the web site is a CBA retail search function which gives consumers immediate information as to
the location of their nearest Christian retailer.
Coleman said Integrity will continue to make changes to the web store to keep it up to date with
customer interests. Enhancing integritymusic.com is part of the first phase of its Internet commerce
strategy, and further improvements are expected this summer as part of the second phase of the
strategy.
Integrity Incorporated is a leading producer and publisher of Christian music, including praise and
worship, children's and gospel. Its audio and video products are sold throughout the United States
and in more than 140 other countries worldwide.
Some of the statements contained in this press release are forward-looking statements that involve a
number of risks and uncertainties. In addition to the factors discussed above, among the other
factors that could cause actual results to differ materially are: a reduction in the demand for and
resulting sales of the Company's ''Celebration Hymnal,'' a decrease in consumer acceptance of the
Company's new or existing products resulting in an increase in the rate of return on the Company's
products above current levels; a reduction in overall demand for Christian music products; further
disruptions in the distribution systems supporting the Company's retail sales; the disruption of the
company's operations or sales efforts, especially those utilizing the Internet, caused by the Year
2000 issue; and the risk factors listed from time to time in Integrity's SEC reports, including, but not
limited to, the report on Form 10-K for the year ended December 31, 1997. |
