Check out MSTG - $2 3/4 heading up. Playboy contract!
Wednesday February 24, 7:03 am Eastern Time
Company Press Release
Mustang Software Wins Playboy Contract
Playboy Implements Internet Message Center to Increase Customer
Satisfaction for E-Mail Sales and Service Transactions
BAKERSFIELD, Calif.--(BUSINESS WIRE)--Feb. 24, 1999--Mustang Software, Inc. (NASDAQ:MSTG - news), the
leading provider of e-mail management solutions, today announces that Playboy (NYSE:PLA - news) has selected Mustang's
award-winning Internet Message Center (IMC) to manage customer sales and support e-mail transactions for its Playboy.com,
Playboy's CyberClub, Collector's Choice Music and Critics' Choice Video properties. The world's leading international
multimedia entertainment company, Playboy will leverage IMC to provide consistent, concise, and thorough sales, customer
service and support via e-mail for its diverse group of online properties. These properties provide Playboy products, services,
music, and videos to customers worldwide over the Internet.
Lately, an increasing number of reports detailing how poorly most companies respond to their customers' inquiries via e-mail
have been published. For example, Jupiter Communications, a media research firm in Greenwich, Connecticut recently stated
that customer satisfaction among Internet shoppers had fallen to 74% at the end of 1998, a drop of 14% since July. With a
growing number of consumers relying on the web to research products and make purchases, new methods of supporting these
consumers must be adopted in order to realize continued success of e-commerce initiatives. Playboy shows how it's done right. |
