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Non-Tech : E4L, Inc. (NYSE: ETV)
ETV 14.22+1.0%Nov 25 4:00 PM EST

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To: Todd D. Wiener who wrote (31)2/11/1997 12:42:00 AM
From: Todd D. Wiener   of 1080
 
Monday February 10 7:30 AM EDT

National Media Adds Russian Programming

Adds Approximately 12 Million Households

PHILADELPHIA, Feb. 10 /PRNewswire/ -- National Media Corp , today announced that it has begun transactional
television programming on TV6 in Russia, reaching approximately 12 million television households in Moscow and its
environs.

Mark P. Hershhorn, President and Chief Executive Officer of National Media Corporation, said, "Russia is a market filled
with challenge and potential. Together with our other recent entries into Romania and Poland we are very quickly
establishing National Media as one of Eastern Europe's most advanced transactional television programmers."

National Media transactional television programming will be available seven days per week to approximately 20 percent of
Russia's total television household population.

National Media Corporation is the world's fastest growing transactional television programming company and has become a
strong, integrated, global consumer marketer through its consumer programming expertise and, with its subsidiary
companies, brings transactional television programming to more than 309 million television households worldwide.

To request previous press releases on National Media Corporation please contact, PR Newswire at 800-758-5804, Ext.
604644. SOURCE National Media Corporation
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