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Strategies & Market Trends : Rande Is . . . HOME

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To: Bucky Katt who wrote (3809)	2/24/1999 3:47:00 PM
From: Rande Is	Read Replies (1) of 57584

Speaking of picking them before they move. . . CDNW launches their National Ad Campaign on tonights Grammy Awards. . .with "highly stylized" TV ads. They released news on this early this week, but nobody bit. Grammys reach a big public, so many will hear of CD Now that never did before. . .also, some shorts to squeeze out. And the NTKI [Music Boulevard] merger is right around the corner. When this merger is announced and completed, the new CD Now will be second only to Amazon in size of E-Commerce. . . This is the largest music e-store merging with the second largest music e-store. Spread is tight, so I am confident in the current market with my buy. If you want to see how big the ads will be, take a look at Feb 22 news. Rande Is

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