Steve: So glad you brought this thread back to topic - I'm getting fed up with all this OT stuff.
Anyway, I thought this was an interesting post on the Yahoo Club Thread about , its "image" and the Advertising Grammy Awards.
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about grammy ads from today's NY Times when_in_rome
(37/M/New York, NY) Feb 24 1999
11:58AM EST
Guest "has brought a quirky sense of humor to the ads, which we think will appeal to the hip, younger Grammy audience," said Karen Kafer, communications director for the Kellogg USA unit of Kellogg in Battle Creek, Mich.
Those characteristics of the audience appealed to a first-time Grammys advertiser, the Compaq Computer Corporation, which will introduce the initial commercial in a television brand campaign created by the DDB Needham Worldwide unit of Omnicom Group in New York. The commercial includes such unconventional images as people with tattoos and an AIDS patient asking "How are we going to beat this disease?"
"The psyche of the Grammy audience seems like an appropriate fit for our brand personality and essence," said Andrew Salzman, vice president for worldwide advertising and brand strategy at Compaq in Houston, who characterized Compaq as being "a younger company, a company of the Internet age." |
