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Technology Stocks : IMON - Quoted from Barron's Corporate Reports

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To: majormember who wrote (2049)2/25/1999 2:49:00 AM
From: mchip  Read Replies (1) of 2220
 
Come on Skane! IMON is changing the way we view time AND geometry! Temporal illusions??

<<''The Internet as we know it today is based almost entirely on technology that's at least ten years old,'>> How wrong is that in regards to their technology?
...
<<Schwartz said today. ''Relational database processing serves a lot of companies in the Internet industry, and supports all of today's e-commerce sites, but it simply will not meet the growing and converging technological requirements of the 21st century Internet -- including Web-based interactive television, interactive gaming, broadband Internet and higher performance modem Internet access.''>>

Why not? For one... Oracle has been developing and showing movies from their little database.

Damn I can't go on... I could comment on every point of the release...

Tuesday February 23, 10:00 am Eastern Time

Company Press Release

SOURCE: ImaginOn, Inc.

ImaginOn Technology to Address the
Challenge of 21st Century Internet Applications

Relational Database Processing Cannot Meet the Needs of Web-Based
Interactive Television, Broadband Internet and Higher Performance
Modem Internet Access;

'It's like trying to pull a water skier with a canoe,' asserts ImaginOn
CEO David Schwartz;

ImaginOn says its patent-pending Transformational Database
Processing and Playback technology (TDPP) goes far beyond current
relational database processing; transforming data from a spatial
domain, where objects are arranged in space geometrically, to a
temporal domain, where they are arranged in time, sequentially.

SAN CARLOS, Calif., Feb. 23 /PRNewswire/ -- In a far-reaching discussion of their
company's core, patent-pending Transformational Database Processing and Playback
(TDPP) technology, ImaginOn, Inc. (Nasdaq: IMON - news) President and Chief Executive
Officer David Schwartz and Vice President of Engineering Len Kain today predicted that
TDPP will transform the Internet, eventually becoming the primary processing and
playback technology that makes the Internet a true real-time interactive medium for
entertainment and information.

''The Internet as we know it today is based almost entirely on technology that's at least
ten years old,'' Schwartz said today. ''Relational database processing serves a lot of
companies in the Internet industry, and supports all of today's e-commerce sites, but it
simply will not meet the growing and converging technological requirements of the 21st
century Internet -- including Web-based interactive television, interactive gaming,
broadband Internet and higher performance modem Internet access.''

According to Schwartz, ImaginOn's patent-pending TDPP technology will be the next big
wave to completely change the way the Internet processes and relays all types of content
and information. ''Relational database processing systems have little or no concept of
real-time output. That is sufficient for applications like spreadsheets, or inventory
handling, where nobody really cares if results are displayed in a quarter of a second, or
a third of a second. In contrast, TDPP's basic architecture is designed to guarantee
interactive updates every 1/30th of a second. Our technology delivers a level of
performance that we believe will make ImaginOn a key player in a future Internet where
real-time interactive film, television, game-play, music and information converge.''

According to ImaginOn, Inc. Vice President of Engineering Len Kain, the industry's past
is prologue to its future. ''IBM didn't see the personal computer coming. Nor did
Microsoft see the Internet coming. And an industry of brick and mortar retailers
certainly didn't see e-commerce,'' Kain emphasized. ''The history of the technology
business is filled with examples of companies who should have seen the next wave of
technological change coming -- but didn't. That's what's happening today.''

While many of today's established Internet Service Providers, portals, search engines
and associated companies continue to rely on yesterday's relational database
technology, other companies are beginning to see, as Schwartz put it, ''that the basic
design of those legacy systems works well enough, just as a canoe and paddle will get
you across the lake, but if water skiing is what you have in mind, you'd better find a
speedboat.'' Among companies that understand ImaginOn's vision are Intel and Sun
Microsystems. John McIntyre, Market Development Manager at Intel, commented that,
''While they're on the forefront of this technology today, we think this will become a
mainstream PC technology.'' Lew Tucker, Director of Developer Relations at Sun, calls
ImaginOn, ''one of our leading software providers for Java(TM). This is exactly what Java
was designed to support -- the kind of interactivity and media play that WorldCities
2000 has on anybody's desktop.''

As a developmental stage company, ImaginOn understands that the biggest short term
challenge it faces is to convert the capabilities of its technology into a viable,
commercial enterprise with multiple revenue streams. According to Schwartz, the
company is pursuing just that strategy with the market introduction of its WebZinger 6.0
Supra-Search Engine, sellONstream Video E-Commerce Solutions and WorldCities 2000
Series of interactive travel planners -- all of which are based on ImaginOn's TDPP
technology. ''We will continue to develop these types of specific packaged products that
showcase TDPP's capabilities,'' he said.

''Longer term, however, we are focused on a much bigger goal, and our pending
acquisition of the Internet service provider INOW from Network Specialists, Inc. will help
us achieve that goal,'' he asserted. ''It will provide us with an Internet presence where
we intend to create the speedboat version of an ISP, one that delivers on the promise of
providing consumer and business subscribers with real-time interactive multimedia
entertainment and information. We believe we will be able to command a premium
subscription price for this level of quality, while demonstrating to the world what TDPP
technology can do,'' Schwartz commented.

According to Schwartz, if the acquisition of INOW is completed as planned on or before
March 31, 1999, ImaginOn plans to expand the small San Francisco BBa Area ISP into a
few selected major metropolitan areas by the end of the year 2000, and then into most
US markets nationally in the year 2001. Looking beyond this goal, Schwartz looks
forward to the day in the not-too-distant future when the Web, the PC and the television
converge in one box that will require processing and playback software that is smoothly
scaleable across the entire electronic universe. ''To excel in this environment, software
must be portable, extensible and independent of any specific operating system. Using
the Java programming language, we have created software that works well in today's
environment, and will truly excel in the years ahead.''

ImaginOn, Inc., operating through its wholly-owned subsidiary, ImaginOn.com,
(www.imaginon.com) is a development stage company which engineers, produces and
sells business and consumer software for CD-ROM and network users, including:
WebZinger, its product line of web research assistants; sellONstream, its e-commerce
software solution; and WorldCities 2000, ImaginOn.com's interactive CD travel
planners.

WorldCities 2000, sellONstream, and WebZinger are trademarks of ImaginOn.com and
are also protected under a U.S. Patent and a U.S. Patent Pending.

Except for the historical information presented herein, the matters set forth in this press
release are forward-looking statements within the meaning of the ''safe-harbor''
provision of the Private Securities Litigation Act of 1995. These forward-looking
statements are subject to risks and uncertainties that may cause actual results to differ
materially. These risks are detailed in the Company's periodic reports and in its Form S3
registration statement, filed on February 8, 1999 with the Securities and Exchange
Commission. These forward-looking statements speak only as of the date hereof. The
Company disclaims any intent or obligation to update these forward-looking statements.

SOURCE: ImaginOn, Inc.

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