UJS - Urban Juice and Soda Co. Message Board

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Gold/Mining/Energy : UJS - Urban Juice and Soda Co.

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To: Hank who wrote ()	2/25/1999 6:59:00 AM
From: DoubleOddBuck	Read Replies (1) of 139

Mr. Peter van Stolk reports Urban Juice and Soda Company is launching Jones Soda this week in all 62 Target stores in the Northern California region. Target is a national department/grocery chain of 820 stores across the United States. Target is owned by Dayton Hudson Corp., a $20.4-billion (U.S.) revenue company based out of Minneapolis, Minn. Target (Northern California) approached Jones Soda in 1998, requesting the brand for the 62 stores in its region. A broader Jones distribution network was first required to be established in order to properly service the 62 Northern California stores. This was accomplished by early 1999 and the authorization and launch of Jones, in 10 flavours, in Target is happening this week. Management is extremely excited by being approached by Target and with this first authorization of the brand in a U.S. national chain. Authorization of Jones in Target represents the first foray into a much higher volume channel of trade with the ability to reach many more consumers. With a strong performance of Jones in the Northern California stores, Urban Juice plans to leverage this opportunity across additional Target stores across the U.S.

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