DBCC Partners With All-Tech to Provide Customers With Integrated Online Trading
HAYWARD, Calif., Feb. 25 /PRNewswire/ -- Data Broadcasting Corporation (Nasdaq: DBCC - news), the largest provider of Internet-delivered, real-time streaming financial market data to traders and individual investors, today announced a partnership with All-Tech Investment Group, Inc., the leader in direct access electronic trading, to provide an integrated trading solution to DBC's online customers.
All-Tech, led by CEO Harvey Houtkin who is known as ''the father of electronic trading,'' will provide DBC's Signal Online and StockEdge Online customers with ATTAIN®, All-Tech's revolutionary trading system. In February 1998, All-Tech unveiled ATTAIN ECN ''ATTN,'' the company's own Electronic Communication Network (ECN) on Nasdaq, to provide access, anonymity and transparency to its users.
Continuing DBC's effort to provide traders with the resources necessary to make educated trading decisions through one simple process, Signal Online and StockEdge Online customers are granted the convenience of an integrated trading system using the ATTAIN system. Signal Online and StockEdge Online users can conveniently ''click'' on Level I or Level II data on their screens and an order entry window will appear ready to send orders. Traders sending Nasdaq orders through the ATTAIN system will have the opportunity for faster order placements, as well as execution and price improvement via the various ECNs offered by the ATTAIN trading system.
''DBC has garnered a leading ECN partner with ATTAIN,'' said Mark Imperiale, DBC's president. ''Providing fast, one-click trading to execute trades gives our customers an advantage in the rapidly moving markets.''
''In today's fast-paced, competitive markets, it is no longer an option to have direct access to the market -- it is a necessity in order to compete successfully,'' said Harvey Houtkin, All-Tech Investment Group's chief executive officer. ''ATTAIN offers a format that maximizes the trader's interaction in the market and, coupled with the vast amount of market data supplied by DBC, the combination of ATTAIN and DBC appears to be nothing short of incredible.''
StockEdge Online provides access to continuous real-time quotes for all U.S. equity exchanges, while Signal Online provides continuous streaming real-time quotes for U.S. equities as well as futures and options data, featuring Nasdaq Level II Market Maker information. Delivered worldwide over the Internet, clients receive data through their PCs and laptops via phone lines or wireless connection, making it possible for users to easily track their portfolios from their offices, homes or while traveling. Other features include limit alerts via pager, e-mail, or cellular phone; headline tickers; detailed portfolio management windows; and fundamental data.
Data Broadcasting enjoys strategic alliances with several software providers, including Equis International (Nasdaq: RTRSY - news) and Omega Research (Nasdaq: OMGA - news); news and commentary providers Dow Jones (NYSE: DJ - news), MarketGuide (Nasdaq: MARG - news), and Baseline (NYSE: PMK - news); and also enjoys a joint venture with CBS Broadcasting Inc. (NYSE: CBS - news) in MarketWatch.com (Nasdaq: MKTW - news).
Signal Online, StockEdge Online and ATTAIN support Windows 95/98/NT and are available for download at dbc.com.
About All-Tech Investment Group Inc.
Headquartered in Montvale, New Jersey, with offices nationwide, All-Tech Investment Group, Inc. has been a leader in direct access electronic trading for over 11 years. All-Tech is respected as the pioneer of direct access electronic stock trading and has led the way for fair and equal opportunities for individuals to participate in the financial markets. More information about All-Tech can be found on the company's Web site at attain.com.
About Data Broadcasting Corporation
Data Broadcasting is a leading provider of real-time market data to the individual trader and investor. The company delivers real-time stock quotes, financial and news information to over three million users via PCs, wireless FM, cable, satellite and the Internet (http://www.dbc.com and cbs.marketwatch.com). With its Capital Management Sciences division, Data Broadcasting also is the leading provider of fixed income portfolio analytics used for valuation and risk management purposes.
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