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A Pair of Kings; I Don't Do Windows; Profits & Purse Strings
Aired February 24, 1999 - 10:00 p.m. ET
ANNOUNCER: Coming up, a computer program that's totally un-PC.
UNIDENTIFIED MALE: There's certainly a strong case for people really disliking Microsoft. Most of the is because their operating systems really suck.
ANNOUNCER: The system that has millions of users saying "I don't do Windows." And, oh, and did we mention it's free.
(COMMERCIAL BREAK)
BAY: As if Bill Gates doesn't have enough to worry about fighting antitrust charges in federal court, now, there's a grass- roots challenge to Microsoft Windows, the world's dominant computer operating system. Just the kind of threat Bill Gates says he fears: "a guy in a garage with a better idea." The new system is called Linux. And, as our James Hattori reports, it's gained followers because it's very un-Microsoft. And because, unlike Windows, it's free.
(BEGIN VIDEOTAPE)
BILL GATES, CEO, MICROSOFT: Microsoft Windows has become the platform that the PC industry builds on.
HATTORI (voice-over): Bill Gates and his huge Microsoft monolith don't scare easily, just ask the Department of Justice. But the billionaire Harvard dropout has said, even his empire could fall to the next big idea hatched by some genius in a garage.
BOB YOUNG, LINUX: I'm not an expert -- watching Microsoft, but I do know that so many of my users would prefer to use any product other than a Microsoft product, if given a choice.
In a way, Bob Young hopes to be the guy in the garage. His weapon is a software program called Linux, which many computer developers claim is better and more powerful than Microsoft Windows. And believe it or not, it's free.
(on camera): How do you make money doing that?
YOUNG: That's a $64 question. It's one of the innovations that Red Hat has been credited with.
HATTORI (voice-over): In 1995, Young, a computer industry veteran, became co-founder and chief executive of Red Hat, a privately held software company in North Carolina.
YOUNG: Wow, not that's pretty slick. HATTORI: Like Microsoft Windows, Linux is an operating system, the digital engine of a computer. The number of Linux users is tiny compared to Windows, which is installed on 90 percent of personal computers. But Linux is growing fast.
YOUNG: Our estimates are that there about 10 million Linux users out across the world. And we -- the most interesting number, is we're convinced that number is doubling every year.
HATTORI: Now, in fact, anyone can grab Linux by downloading it off the Internet. So it is free. But what Bob Young figured out was that consumers would pay $50 for a more convenient form of the program on a CD, especially if they could get instructions and technical support. The hard part, early on, was convincing investors.
YOUNG: And they'd scratch their head and say, Wow, you know, this is really fascinating, but don't call us, we'll call you.
HATTORI (on camera): So tell me, how does Red Hat make money?
YOUNG: We make money effectively in two ways. One, we sell software that you can get for free on the Net, and we sell a lot of it. We keep selling more than we ever expect to. And the other is, we sell support and services.
HATTORI (voice-over): But none of that would have happened, without this man.
YOUNG: We're all basking in reflected glory, here.
HATTORI: If Linux were a cult, 28-year-old Linus Torvalds would be the exalted leader. Torvalds wrote Linux in 1991, while a college student in Finland.
TORVALDS: It started out as a one-person project, just for my own personal needs.
HATTORI: His "personal needs" grew into a global phenomenon that threatens Microsoft's software development model. Not only did Torvalds, who now lives in Silicon Valley, create the Linux program and put it out on the Net for anyone to use, he also made it what's called "open source." Open source means Torvalds, unlike Microsoft, freely shared the program code, the technological keys to the vault, that allows experts to not only customize Linux, but to change and fix it as they see fit.
TORVALDS: Flexibility is a big part of -- of why Linux is so popular, and why I really like -- having the -- this open source approach.
YOUNG: You or I wouldn't buy a car where you couldn't open the hood to the car. And you say, Well, what do you know about maintaining a modern internal combustion engine? And the answer is, not very much. But being able to open up the hood to your car means that you can either try and fix it yourself, you can get Uncle Joe up the street to try and fix it, or you can take it to one of a hundred thousand repair shops across the country.
HATTORI: Lou Mazzuchelli (ph) is a high-tech analyst for the investment firm Gerard, Klauer & Madison.
LOU MAZZUCHELLI, HIGH-TECH ANALYST, GERARD KLAUER & MADISON: When you buy Windows NT from Microsoft, you get a little disk with the bits on it, and that's it. And if there's something you don't like about it, you have to wait, typically a year or more, before Microsoft even addresses that fix, and very often, they don't even get the fix right.
HATTORI: Linux's reputation for stability is attracting a growing number of mainstream corporate customers.
GREG HANKINS, MINDSPRING ENTERPRISES: I think people are reaching the frustration point with Windows and Windows NT, where they're realizing they have all these problems with it, and they're looking for other alternatives.
HATTORI: At Mindspring Enterprises, an Internet provider, engineers say the computers running Windows are more prone to crashing and less versatile than those running Linux.
HANKINS: In my entire history of using Linux, I've actually had it, maybe, crash twice.
HATTORI: Still, while experts seem to love their Linux, it's not for everyone, yet.
YOUNG: My mom is not going to buy a computer to run Linux on to keep her recipes on, but that's not where our market has been, and that's not the core of our market.
HATTORI: Moms would be hard-pressed to find consumer programs for Linux.
(on camera): One trip to your local computer store software department gives you an idea of how Linux stacks-up, at least in terms of popularity. Row after row of software, nearly all of it Microsoft compatible, and here, tucked away in a lonely corner, this is the entire Linux library; in a store with maybe 2,000 different titles, only four Linux programs.
YOUNG: Yes, we'll eventually look after my mom with the ease-of- use tools that she's looking for. But, right now, the core of our market is in the technical computing field. That's the market where Linux is -- has a huge market share and a huge mindshare.
HATTORI: So what do you get out of it? Do you get a royalty? Do you get any money from Linux?
TORVALDS: No, I get a lot of personal satisfaction from doing a job well done. I don't get any money from Linux, per se, what I do get is -- I mean, secondary effects of doing Linux. I have obviously a lot of name recognition that -- in the area, so I don't think I'll need to worry about money in the near future. HATTORI (voice-over): The growth of Red Hat and Linux has not escaped Microsoft's attention.
YOUNG: They're actively watching Linux. These guys are first class marketing people, and so they watch all their competitors all the time.
HATTORI: Recently, an internal Microsoft document, circulated on the Internet, described open-source software like Linus as a, quote: "Direct short-term revenue and platform threat."
LOUIS MAZZUCCHELLI, GERARD KLAUER AND MADISON: Right now, the concept of Linux is probably more of a threat to Microsoft than Linux itself.
HATTORI: Still, a Microsoft spokesman says the company considers Linux a competitor to be taken seriously, especially against its popular Windows NT operating system, which Microsoft markets aggressively.
YOUNG: We've been aware that Microsoft sales teams have been going out to our key accounts and actually trying to switch them away from Linux to Microsoft products. Three years ago when we first became aware of this.
HATTORI: Still, Red Hat officials aren't concerned; they're too busy selling Linux.
YOUNG: It wasn't that long ago that 100,000 was a year's worth of sales, and now it's the initial assembly run.
HATTORI (on camera): Perhaps, the last place you'd expect to find Linux gaining a technological toehold is here in the city of Medina along the shore of Lake Washington near Seattle, because the city's most famous resident, who lives right up the road, just happens to be Bill Gates.
So you didn't consult with Bill on the system you needed here?
DOUG SHULTZ (ph), CITY MANAGER, MEDINA, WASHINGTON: No.
HATTORI (voice-over): According to City Manager Doug Shultz, when Medina decided to modernize its records archive, he looked around for the best system and bought a computer that runs on Linux, not Microsoft Windows. Incidentally, the biggest project in the archives is Bill Gates' new $50 million home.
SHULTZ: The project took several years, so we're talking about thick rolls of plans.
HATTORI: Linux received a critical boost over the last year when two major companies, Oracle and Netscape, invested in Red Hat. And now, in perhaps the most significant sign yet of industry acceptance, IBM has announced it will pre-package Linux into its Netfinity line of network server computers, with Red Hat selling technical support. (on camera): While that bodes well for Red Hat, Microsoft doesn't give up turf without a fight. But Bob Young has no qualms at all, playing David to the software Goliath.
YOUNG: Bill Gates has more money than you and I could ever dream of, and if he doesn't make quite as much money in the operating system business in future as he's currently making, I'm not sure any of us should be too concerned.
(END VIDEOTAPE)
BAY: IBM's deal with Red Hat is just one of several recent victories for Linux. Dell Computer, Hewlett-Packard and Silicon Graphics have also agreed to make it available on some of their machines. And just this week, new competition for Red Hat: a San Francisco firm called Linuxcare has popped up, offering a hotline and technical support for companies that use Linux. cnn.com
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