GMCH NEWS JUST OUT! And, it's huge!
Gourmet's Choice Signs Franchise Development Contract With Francorp
NEW YORK, Feb. 25 /PRNewswire/ -- Gourmet's Choice Coffee Co., Inc.
(OTC Bulletin Board: GMCH) today announced that it has signed a contract with
Francorp to develop its Gourmet's Choice Coffee Shop franchise program.
Francorp will provide concept development, marketing strategies, media
planning and sales training for the Gourmet's Choice franchise program.
Francorp is the country's leading franchise development company and has
provided a wide variety of franchise services including total franchise
development programs, feasibility studies and international consulting
services for companies such as Atlantic Richfield, Ryder Truck Rentals, La
Salsa, Nathan's Famous Hot Dogs, Popeye's Fried Chicken, Taco del Sol, Tastee
Freeze, Holiday Inns, Sterling Optical, Eyeglass Emporium, Brigham's, Pizzeria
Uno and The Sports Store. In addition, Francorp helped Krystal, a chain of
hamburger restaurants, to develop a franchise program that led Krystal in its
second full year of franchising to become the nation's fastest growing
franchised restaurant chain.
Franchising now accounts for an estimated 40% of all retail sales in the
United States. The Nasibitt Group has predicted that by the year 2000,
franchising will account for half of all retail sales.
James Tilton, president of GMCH, stated "We believe our relationship with
Francorp is a major milestone for Gourmet's Choice. The credibility,
knowledge and skills of Francorp in the franchise arena will propel Gourmet's
Choice Coffee Shops at an even more rapid pace than we originally projected.
We always envisioned putting the Coffee Shops on the fast track. With
Francorp's help we now have the potential to quite quickly become one of the
best franchise programs in the country."
Gourmet's Choice Coffee Co., Inc. is a U. S. holding company whose
strategy is the acquisition of both domestic and international beverage
companies that compliment its existing business, distribution and product
lines.
For further information contact investor relations at 800-641-5844 or
visit the company's website www.gmch.net.
This press release contains certain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, which are intended to be covered
by the safe harbors created thereby. Investors are cautioned that all
forward-looking statements involve risks and uncertainties, including, without
limitation, the ability of Gourmet's Choice to accomplish its stated plan of
business. Although Gourmet's Choice believes that the assumptions underlying
the forward-looking statements contained herein are reasonable, any of the
assumptions could be inaccurate, and, therefore, there can be no assurance
that the forward-looking statements included in this press release will prove
to be accurate. In light of the significant uncertainties inherent in the
forward-looking statements included herein, the inclusion of such information
should not be regarded as a representation by Gourmet's Choice or any other
person that the objectives and plans of Gourmet's Choice will be achieved.
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