America On Line (AOL), the Web GORILLA Message Board

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Technology Stocks : America On Line (AOL), the Web GORILLA

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To: ChinuSFO who wrote (28)	2/25/1999 8:10:00 PM
From: puborectalis	Read Replies (1) of 30

Cisco and AOL are the roots and plants of this internet, Robertson Stephens's Internet analyst, lists America Online (AOL) as his only "strong buy" even though it's one of the few firms in his space that's trading at its 52-week high. The reason: America Online is one of the few companies that has a clear shot at capturing revenue from just about every trend in the Net revolution. Senior executive Ted Leonsis can put it in simple terms: "Our mission is to make AOL as central as the television and the telephone, but with more value." The company's growth metrics today are astonishing: It claims to be adding 1 million subscribers every 40 days. Its recently acquired instant-messaging chat product, ICQ, is servicing 1 million simultaneous conversations on any given night. 70% of people going online for the first time are starting with America Online. 50% of Americans, when asked without prompting to name an Internet company, answer America Online. The second-highest recognized brand, Netscape (NSCP), garners an unaided response from only 9% of Americans. (And America Online is in the process of acquiring Netscape.)...

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