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Strategies & Market Trends : The Round Table: A work by the squares of the SNDK thread.

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To: Ausdauer who wrote (11)2/26/1999 2:02:00 AM
From: Ausdauer   of 194
 
The Round Table

Ausdauer's Investment Strategy
(page four)

Are there other investment strategies that work? No doubt. But I feel more confident in investing when I have done my homework. You gotta do the due diligence. At least if you fail it will likely be due to unforeseen or unpredictable factors rather than oversights or laziness.

The Motley Fool method also hops right over another important investment tool. PERSONAL KNOWLEDGE AND EXPERIENCE !!! As I stated, the beauty of the method is the blissful lack of insight into the technical aspects of the company's products. I think it is essential to have some understanding of the relevance of the product that is driving the company's revenues. Personal knowledge and experience comes in two flavors. One's work environment and one's hobbies. When I think back to my medical fellowship in the late 80's and early 90's I recall all of the great companies who were producing pharmaceuticals and medical devices that we were prescribing without a second thought. The Mercks and the Pfizers, not to mention SciMed, Cordis, Medtronics, Johnson and Johnson, and Guidant. The list goes on and on.

There are many situations where one's work environment gives valuable insight into the potential of a company's newest release. This information is readily available to each of us in our own professions. This leads me to another favorite phrase...

"Shoulda, Coulda, Woulda"

It is even more painful to recall personal interests that lead me right to unbelievable investments. These are also missed opportunities for me. They include...

1) My first computer by a little company called DELL in 1993.

2) My first computer software purchase in 1994 by a company called INTUIT. You know, that 30 dollar tax software program that you can buy. Then end up buying it every year thereafter.

3) My initial subscription to AOL in January of 1997 after my Mom and Dad showed me how they used it to "surf the net" on a 4800 baud modem over Christmas in 1996. (P.S. My Mom still types on a Smith-Corona.) That company was not likely to prosper anyway after it offered flat monthly fees and couldn't keep up with network demand.

THE LIST GOES ON...

This is called the Peter Lynch method of investing. "Buy what you know."

I have come to one realization. I have freakin' good taste in consumer goods.

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