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Strategies & Market Trends : Trader J's Inner Circle
NVDA 183.78-0.6%3:59 PM EST

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To: Trader J who wrote (10105)2/26/1999 9:56:00 AM
From: Triffin  Read Replies (2) of 56535
 
TRADE IDEA....DEMP

DEMP = www.drugemporium.com
13.2 mm shs/7.20 mm shs float
revs = 836 mm
mcap = 94 mm
d/eq = 92 % (high)
low cash

These guys operate a medium sized retail
drugstore chain..but..have been operating
an on-line drugstore approved in 49 states
and selling +20,000 items for 6 months and
no-one knows it..only 3 posts on SI thread !!

Note that this company has more $$$ revenues than
AMZN...when AMZN announced deal to buy 46% of
drugstore.com AMZN rallied +20 pts ...

There is nothing preventing DEMP
from making a 'portal' deal for the
eyeballs and they are up and running now..

Chart says buy @ 6.00 level...We need to DD this
one..tell me what I am missing ????
I believe that prescription filling is
the perfect i-net biz going forward...

------------------------------------------------------------------

Company Press Release

SOURCE: Drug Emporium, Inc.

America's First On-Line Drug Store
Announces In-Stock Guarantee and Improved Services

POWELL, Ohio, Feb. 23 /PRNewswire/ -- Drug Emporium, Inc. (Nasdaq: DEMP - news) -- Drug
Emporium today announced more details regarding future enhancements to its on-line drug store,
drugemporium.com. The Company's plans include offering a more user-friendly customer interface
as well as customer-specific marketing and product information. The site also will carry an in-stock
guarantee for over 20,000 items and maintain a 24 hour, 7 day a week customer service center. In
addition, the Company will expand its ''Ask The Pharmacist'' program, which utilizes a registered
pharmacist to answer patient questions. These enhancements are scheduled to be released in stages
over the next several months and will be accompanied by a major web-based and traditional
marketing effort.

Drugemporium.com has been selling health and beauty aids, cosmetics, and vitamins for over 18
months through its internet store. In October 1998, the Company added prescription drug fulfillment
to the site and, in November 1998, expanded its product offering to over 13,000 items. The on-line
store is currently licensed to fill prescriptions in 49 states. Drug Emporium, Inc. operates 141 brick
and mortar stores as Drug Emporium, F&M Super Drug Stores and Vix Drug Stores. All stores
operate full-service pharmacies and specialize in discount-priced merchandise including health and
beauty aids, cosmetics and greeting cards. The Company also franchises an additional 52 stores.

Drug Emporium fills approximately 20,000 prescriptions per day in its non- web stores and plans to
leverage its existing customer base to enhance its on-line store. David L. Kriegel, Chairman and
CEO, stated, ''There are significant opportunities to enhance patient compliance and disease
management efforts while lowering costs to both the end customer and the third party benefit
providers. I also cannot over emphasize the amount of care and security we place on the
prescription fulfillment process. We have safely filled hundreds of millions of prescriptions with an
excellent safety record. Our name is one that customers can trust.''

Mr. Kriegel added, ''One of the hallmarks of Drug Emporium has been to offer a wide range of
products at a low price. We feel that our on-line customers, in addition to information and
convenience, want a wide and well- priced product selection. I believe the in-stock guarantee will
differentiate us in the market. As it relates to the upgrade of our site, our customers will be able to
follow our progress through the 'coming soon' feature which will be added to the site later this
week.''

Certain statements in this press release look forward in time. These statements include management's
statements and everything else other than historical information and are forward-looking statements
made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements include statements concerning plans, objectives, goals, strategies, future
events or performance, and underlying assumptions and other statements which are other than
statements of historical facts. From time to time, the Company may publish or otherwise make
available forward-looking statements of this nature. All such forward-looking statements are based
on the current expectations of management and are subject to, and are qualified by, risks and
uncertainties that could cause actual results to differ materially from those expressed or implied by
those statements. These risks and uncertainties include, but are not limited to the high level of
competition as to price and selection from a variety of sources, the recent pressure on pharmacy
margins from managed care networks, the Company's ability to economically eliminate
under-performing stores, the Company's ability to identify and address all Year 2000 issues and
general economic conditions.

EOM-----------------------------------------------------------------

Jim in CT..not in yet..waiting for feed-back
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