Globalstar Telecommunications Limited GSAT Message Board

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Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT

GSAT 59.92

+0.1%

9:36 AM EST

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To: Oliver Schonrock who wrote (3148)	2/26/1999 10:09:00 PM
From: Maurice Winn	Read Replies (2) of 29987

How to get customers quickly Well, I'm glad to see somebody else thinks a lot of 'market research' has little value. The Iridium people must be starting to think that. I agree with the 'start selling now' idea. Asking for the money is the best market research. The 'shall we build this system' market research has been done 5 years ago and we are stuck with what we've got [more or less]. Now it's 'what do we need to do to sell it?' and that is answered by starting to sell it using various techniques and seeing what works best! Vodafone is off and running, with a plan for $50 per handset tradein offer for a Globalstar handset. Globalstar handsets are going to have to sell in bulk. They can't be individually sold from mirror-lined display cases with price tags of $1000s and high-priced minutes. There is going to have to be word of mouth and 'I want one of those' type customer demand to get millions sold in a couple of years. To sell them by way of top account managers talking to individual buyers will be too slow. There needs to be a feeding frenzy to get attention fast. Sure, it will take top account managers to make headway past the village chief system in China, but it will take a lot more than that sales outlet to fill the system with profitable customers. It needs the Village Chief/Top Account Manager type approach AND the "Buy on the Web straight from the production line, ready connected and ready to switch on" approach. Open up all the distribution methods and see which ones return the most profit then focus on those in the longer run. But as you say, get these deals and methods rolling NOW! Get the sales committed, deposits paid, minutes booked, contracts signed NOW. I suppose they are doing that. Put them in shops NOW - even if they are only for demonstration as the satellites come over. Assuming of course that there are some handsets available which there probably aren't because design won't be finished. Timing must be tricky; can't be short of stock and don't want the wrong thing out there. There is going to be a lot of frantic activity as the 'system going live' date draws closer. I'd like to see the 'auction on the Web' approach. That's the way to sell a lot of stuff efficiently, quickly and profitably if people know what it is. Check out Dell computer for example though they don't auction their equipment. Maurice PS: The snowbound skiers could stand inside by the window instead of outside in the cold. Same for doing business in the rain - leave the car window up or stay in the house by the window.

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