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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV
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To: hoffy who wrote (380)2/27/1999 2:10:00 PM
From: Jim Mulis  Read Replies (3) of 13157
 
Internet advertising the old way may be about dead. Revenues from banner ads, flashing icons, twirling icons, etc. are going to become increasingly hard to come by for web companies IMO.

Case in point: I just downloaded and installed a program called "At Guard." It automatically blocks web page ads, which results in much faster loading of web pages, which also results in much less aggravation for internet customers. The Question: Where is the internet business model that relies on advertising revenue from banner ads now?

HyperTV and multiplexed video feeds using ACTV's technology is where advertising is headed, as we all know. Video streaming over the internet is much more compelling than static ads of any kind. Here's a quote from the NTB research report of last fall:

INDIVIDUALIZED ADVERTISING

"But not only can ''four-plex'' technology enhance the content - it can
also individualize and target advertising. By virtue of a small amount
of memory, the set top box can record preferences and thus profile
the viewer so as to pre-select an advertisement appropriate to his or
her interests. For a media increasingly beset with channel surfing to
multiple viewing options, the ability to offer an advertiser greater
efficiency for his advertising dollar will be a compelling feature and
Liberty Media has a stable of channels on which to offer
ACTV-enhanced advertising."
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