Russ **OT**
Going with what you said, then ML should pick the 50,000 clients initially offered on-line trading from their "average little guy customer(s)" who are not getting the same benefits the "important" customers are. ML is obviously not going to listen to someone like me, but I'd come up with a database of ML customers who have some minimum amount invested in their ML accounts, are within a specified age range [to exclude the very elderly] and have generated very little (if any) commissions over a period of say, 2 to 3 years. These are the people I would first give access to internet trading.
Why? To see if lower commission internet trading gets these current (commission) dead-beats to generate some commissions for a change.
Lynn
P.S. No offence to any thread members who are of the age I mean by "very elderly"--over 85. I would only exclude these elderly people from the initial offer because these people are less likely than younger people to have PCs and get on-line. I would not exclude people in their 70s--if my relatives and their friends in their 70s are typical, buying PCs [and scanners, digital cameras, color printers--loaded toys] and getting on-line is, "hot." |
