This article illustrates why newspapers get it wrong. Dell has been an outstanding company, and is about to get better. It is about to switch on its afterburners, by going after and selling thousands of computer add-ons ( see the Dell site--to be announced on the 3rd March), and introducing Dell-auction.com. It seems to be about to re-invent itself, just as its competitors seem to have figured out its edge, and are seeking to mirror its success.
So, from a direct computer seller, to a new era as: 1. Direct seller of all manner of computers, peripherals, software, and add-ons, esp. on the internet, using its massive buying power. 2. Dell-auction for its slightly out of date inventory (not much!)
This means that sales will climb over 40-to 50% soon.
This company is about to grow exponentially, and we should consider ourselves fortunate to participate in Michael Dell's vision. |