>>While 1.8 million teens made online purchases in 1998, the number is expected to reach 7.5 million shoppers by 2002, representing 61% of the U.S. teen population.<<
>>Top categories for teen spending are clothing (34%), entertainment (22%) and food (22%). Boys spend a dollar more per week than girls, on average, $84 versus $83. Two-thirds of the money teens spend is their own, whether they earn it or receive it in the form of an allowance or other gift. Parents provide the rest.<<
Report: Teen Online Spending Increases
By John Day
E-Commerce Times
February 22, 1999
eMarketer, a New York based Internet business consultancy, reported that 26% of U.S. teens who use the Internet are actually spending money online. Despite the growing percentage of teenage online shoppers, however, the total Internet sales generated by this group amounted to a small fraction of their overall spending. Looking ahead, eMarketer projects that teens will spend $1.3 billion (US$) online in 2002, out of a total $122 billion that they are expected to spend overall, both offline and on the Internet.
ecommercetimes.com
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