This should be a marketing bonanza for LU/ASND sales staff in undermining CSCO's credibility. Now it is out in the open, printed in black and white, for everybody to see that CSCO is a self admitted bullshitter!
Unlike many engineers, Fehrnstrom has flourished in the world of
marketing and spin. And he cheerfully says that part of what he
did at Cisco was to help devise spin -- sometimes true,
sometimes not -- about the opposition.
Noting that the merger of Synoptics and Wellfleet in 1994 to form
Bay Networks Inc. was ''pretty darned scary for Cisco,''
Fehrnstrom said, ''What we decided to do was paint a picture
that large acquisitions don't work, that mergers of equals don't
work, that acquisitions cross-country don't work.''
And I couldnt let this go...
It was invaluable experience for Fehrnstrom, who worked closely
on six or seven transactions. ''I have incredible respect for
Cisco,'' he says, and a lot of respect for (Chairman) John
Morgridge and (CEO) John Chambers. Often, when I'm making
a decision, I ask myself, 'What would the Johns do?' ''
I wonder what the Johns are up (or maybe more accurately "down") to today? Ah, workin' for the Johns, what a delightful experience to wake up to every morning!!!
GO ASND!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! |
