Programmer's Paradise, Inc. Announces Internet Expansion Plans; Introduces New Online Directory
PROG
SHREWSBURY, N.J.--(BUSINESS WIRE)--March 1, 1999--
Year to Date Web Sales Up 198% Over Previous Year
Programmer's Paradise(r),Inc. (Nasdaq:PROG), the international computer products marketer, announced plans for the launch of a new online directory resource site for developers. The new site, www.programmersdirectory.com, which is expected to be unveiled on March 8, 1999, will provide programmers with current news and industry topical information, as well as a wealth of valuable connections to all the leading developer supporting websites.
"Our Internet revenue growth continues to accelerate as each month is establishing new record sales levels. Our February revenues grew 42% over January revenues, and increased 216% when compared to February 1998. Our Internet focus has been to build a community for our customers where the latest technological products can be found and extensive product knowledge can be gained," stated Bill Willett, Chairman and Chief Executive Officer of Programmer's Paradise, Inc. "This directory is the next step in our community building project. The site is certainly a 'value add' to our customer base, and it will also provide increased developer-related traffic within the network of Programmer's Paradise sites, as well as increase our revenue potential by expanding advertising opportunities into new categories beyond our current focus."
The directory will reference user groups, conferences, consulting services, shareware, publisher support resources, journals, career-related resources, Y2K information, training and educational opportunities, and the latest community-related news. Future plans call for on-line discussion forums amongst members of the development community.
"We expect programmers will utilize our directory as a logical starting point for seeking out developer-specific information on the Internet," continued Mr. Willett. "Programmer's Paradise has long been relied upon in the community for providing in-depth information on the thousands of products we market to software developers. The programmers directory is a logical next step in providing our customers with rapid access to information, resources and services on the Internet, related to their profession."
Programmersdirectory.com will join the expanding family of Programmer's Paradise websites operating or under development including publisher stores for Microsoft, IBM / Lotus, Inprise and Sun Microsystems, content site stores for Dr. Dobbs Magazine, Web Review Online Magazine, Sunworld and Javaworld online magazines, and TechBooksParadise.com.
Programmer's Paradise(r),Inc. is an international marketer of software targeting the software development professional and information technical professionals within enterprise organizations. Programmer's enhances software development productivity by providing a single-source for software development tools from industry-leading vendors selected on the basis of features, quality, price and warranty. The Company offers over 35,000 titles from more than 2,000 publishers and manufacturers, and distributes these products through multiple distribution channels. The Programmer's Paradise Web site is www.pparadise.com. Bill Willett can be e-mailed at bill.willett@programmers.com.
The statements in this release concerning the Company's future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company's distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs.
CONTACT:
Programmer's Paradise, Inc., Shrewsbury
Bill Willett
Chairman and Chief Executive Officer
(732) 389-8950
bill.willett@programmers.com
or
Investor Relations:
Morgen-Walke Associates, New York
Donna Stein, Cindy Reid, Jill Meleski
(212) 850-5600
or
Press Relations:
Morgen-Walke Associates, New York
Eileen King
(212) 850-5600
KEYWORD: NEW JERSEY
BW1487 MAR 01,1999
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